During Electronic Arts’ quarterly financial conference call, Chief Financial Officer Blake Jorgensen provided one more detail on the strong sales of Star Wars: Battelfront.
According to Jorgensen, over a million of the over thirteen million units sold by the game were part of the bundles with consoles.
Star Wars: Battlefront had two different PS4 bundles, a custom limited edition, and one with your usual jet black console. Given the results, looks like Sony’s third party bundling strategy paid off quite nicely with EA’s Star Wars title.
http://www.dualshockers.com/2016/01/28/ ... ion-units/ 